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Research paper | Open Access

Minimizing the influence of dynamic rumors based on community structure

Qingqing WuXianguan ZhaoLihua Zhou( )Yao WangYudi Yang
School of Information, Yunnan University, Kunming, China
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Abstract

Purpose

With the rapid development of internet technology, open online social networks provide a broader platform for information spreading. While dissemination of information provides convenience for life, it also brings many problems such as security risks and public opinion orientation. Various negative, malicious and false information spread across regions, which seriously affect social harmony and national security. Therefore, this paper aims to minimize negative information such as online rumors that has attracted extensive attention. The most existing algorithms for blocking rumors have prevented the spread of rumors to some extent, but these algorithms are designed based on entire social networks, mainly focusing on the microstructure of the network, i.e. the pairwise relationship or similarity between nodes. The blocking effect of these algorithms may be unsatisfactory in some networks because of the sparse data in the microstructure.

Design/methodology/approach

An algorithm for minimizing the influence of dynamic rumor based on community structure is proposed in this paper. The algorithm first divides the network into communities, and integrates the influence of each node within communities and rumor influence probability to measure the influence of each node in the entire network, and then selects key nodes and bridge nodes in communities as blocked nodes. After that, a dynamic blocking strategy is adopted to improve the blocking effect of rumors.

Findings

Community structure is one of the most prominent features of networks. It reveals the organizational structure and functional components of a network from a mesoscopic level. The utilization of community structure can provide effective and rich information to solve the problem of data sparsity in the microstructure, thus effectively improve the blocking effect. Extensive experiments on two real-world data sets have validated that the proposed algorithm has superior performance than the baseline algorithms.

Originality/value

As an important research direction of social network analysis, rumor minimization has a profound effect on the harmony and stability of society and the development of social media. However, because the rumor spread has the characteristics of multiple propagation paths, fast propagation speed, wide propagation area and time-varying, it is a huge challenge to improve the effectiveness of the rumor blocking algorithm.

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International Journal of Crowd Science
Pages 303-314
Cite this article:
Wu Q, Zhao X, Zhou L, et al. Minimizing the influence of dynamic rumors based on community structure. International Journal of Crowd Science, 2019, 3(3): 303-314. https://doi.org/10.1108/IJCS-09-2019-0025

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Received: 30 September 2019
Revised: 08 October 2019
Accepted: 08 October 2019
Published: 09 December 2019
© The author(s)

Qingqing Wu, Xianguan Zhao, Lihua Zhou, Yao Wang and Yudi Yang. Published in International Journal of Crowd Science. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode

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