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Open Access

E-Commerce Fraud Detection Based on Machine Learning Techniques: Systematic Literature Review

NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Campus de Campolide, Lisboa 1070-312, Portugal
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Abstract

The e-commerce industry’s rapid growth, accelerated by the COVID-19 pandemic, has led to an alarming increase in digital fraud and associated losses. To establish a healthy e-commerce ecosystem, robust cyber security and anti-fraud measures are crucial. However, research on fraud detection systems has struggled to keep pace due to limited real-world datasets. Advances in artificial intelligence, Machine Learning (ML), and cloud computing have revitalized research and applications in this domain. While ML and data mining techniques are popular in fraud detection, specific reviews focusing on their application in e-commerce platforms like eBay and Facebook are lacking depth. Existing reviews provide broad overviews but fail to grasp the intricacies of ML algorithms in the e-commerce context. To bridge this gap, our study conducts a systematic literature review using the Preferred Reporting Items for Systematic reviews and Meta-Analysis (PRISMA) methodology. We aim to explore the effectiveness of these techniques in fraud detection within digital marketplaces and the broader e-commerce landscape. Understanding the current state of the literature and emerging trends is crucial given the rising fraud incidents and associated costs. Through our investigation, we identify research opportunities and provide insights to industry stakeholders on key ML and data mining techniques for combating e-commerce fraud. Our paper examines the research on these techniques as published in the past decade. Employing the PRISMA approach, we conducted a content analysis of 101 publications, identifying research gaps, recent techniques, and highlighting the increasing utilization of artificial neural networks in fraud detection within the industry.

Keywords

E-commercefraud detectionMachine Learning (ML)systematic revieworganized retail fraud

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Big Data Mining and Analytics
Volume 7 Issue 2,
June 2024
Pages 419-444
DOI: 10.26599/BDMA.2023.9020023
Cite this article:
Mutemi A, Bacao F. E-Commerce Fraud Detection Based on Machine Learning Techniques: Systematic Literature Review. Big Data Mining and Analytics, 2024, 7(2): 419-444. https://doi.org/10.26599/BDMA.2023.9020023

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Received: 13 May 2023
Revised: 15 July 2023
Accepted: 22 August 2023
Published: 22 April 2024
© The author(s) 2023.

The articles published in this open access journal are distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/).
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