Abstract
Networked life has now become one of our major life forms. In social networks, each individual has its own attributes and certain functions, which makes the current network present characteristics that the previous network did not have. The existing research believes that the structure and attributes of individuals in a network are the same, and they are in a single network at the same time. However, individuals in any social network may be in different networks at the same time and thus exhibit different behaviors, and such individuals are called digital selves. In this paper, we propose a simulation-oriented modeling method for digital selves, which allows them to be in multiple networks at the same time and to have their own decision-making mechanisms. The model consists of six parts, namely, pattern, affecter, decider, executor, monitor, and connector. After the verification of three simulation experiments, namely coevolutions, ecological structure evolution of an e-commerce market, and multi-information coevolution spreading, the model can be well applied in various scenarios, which verifies its feasibility and applicability.
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