AI Chat Paper
Note: Please note that the following content is generated by AMiner AI. SciOpen does not take any responsibility related to this content.
{{lang === 'zh_CN' ? '文章概述' : 'Summary'}}
{{lang === 'en_US' ? '中' : 'Eng'}}
Chat more with AI
PDF (2.9 MB)
Collect
Submit Manuscript AI Chat Paper
Show Outline
Outline
Show full outline
Hide outline
Outline
Show full outline
Hide outline
Open Access

Optimizing the Service Efficacy of Crowd Ratings in Curbing Fake News Dissemination on Social Media

Qian Liu1Yang Lyu2Jian Tang3( )Weiguo Fan4
China Center for Internet Economy Research, Central University of Finance and Economics, Beijing 100081, China
School of Population and Health, Renmin University of China, Beijing 100081, China
School of Information, Central University of Finance and Economics, Beijing 100081, China
Tippie College of Business, University of Iowa, Iowa City, IA 52242, USA
Show Author Information

Abstract

Curbing the dissemination of fake news in social media has been a major issue in recent years. Previous studies have suggested that the general public can recognize fake news, showing the feasibility of applying crowd ratings to identify fake news. However, the effectiveness of crowd ratings for curbing the dissemination of fake news is uncertain. This study constructed an online experimental platform to simulate Sina Microblog and designed a crowd rating strategy to compare and validate the difference between the absence vs. the presence of crowd ratings, and crowd ratings vs. expert ratings, in curbing the dissemination of fake news. We found that the presence of crowd ratings inhibited users’ dissemination of fake news compared to the absence of crowd ratings. Moreover, there was no significant difference between the suppression effects of crowd ratings and expert ratings, both of which were effective in curbing the dissemination of fake news. Crowd rating uses collective intelligence to intervene in users’ perceptions and behaviors at the onset of fake news dissemination, providing a cost-effective and efficient solution to combat the spread of fake news on social media.

References

[1]

F. Saurwein and C. Spencer-Smith, Combating disinformation on social media: Multilevel governance and distributed accountability in Europe, Digit. Journalism, vol. 8, no. 6, pp. 820–841, 2020.

[2]

Y. Wu, E. W. T. Ngai, P. Wu, and C. Wu, Fake online reviews: Literature review, synthesis, and directions for future research, Decis. Support. Syst., vol. 132, p. 113280, 2020.

[3]

J. Y. Cuan-Baltazar, M. J. Muñoz-Perez, C. Robledo-Vega, M. F. Pérez-Zepeda, and E. Soto-Vega, Misinformation of COVID-19 on the Internet: Infodemiology study, JMIR Public Health Surveillance, vol. 6, no. 2, p. e18444, 2020.

[4]

B. Collins, D. T. Hoang, N. T. Nguyen, and D. Hwang, Trends in combating fake news on social media—A survey, J. Inf. Telecommun., vol. 5, no. 2, pp. 247–266, 2021.

[5]
H. Alvari, E. Shaabani, and P. Shakarian, Early identification of pathogenic social media accounts, in Proc. IEEE Int. Conf. Intelligence and Security Informatics (ISI), Miami, FL, USA, 2018, pp. 169–174.
[6]
K. Sharma, Y. Zhang, E. Ferrara, and Y. Liu, Identifying coordinated accounts on social media through hidden influence and group behaviours, in Proc. 27th ACM SIGKDD Conf. Knowledge Discovery & Data Mining, Virtual Event, 2021, pp. 1441–1451.
[7]

D. Gavric and A. Bagdasaryan, A fuzzy model for combating misinformation in social network twitter, J. Phys.: Conf. Ser., vol. 1391, no. 1, p. 012050, 2019.

[8]

J. Zhu, P. Ni, and G. Wang, Activity minimization of misinformation influence in online social networks, IEEE Trans. Comput. Soc. Syst., vol. 7, no. 4, pp. 897–906, 2020.

[9]

D. Geiger and M. Schader, Personalized task recommendation in crowdsourcing information systems—Current state of the art, Decis. Support. Syst., vol. 65, pp. 3–16, 2014.

[10]

L. V. S. Lakshmanan, S. Michael, and T. Saravanan, Combating fake news: A data management and mining perspective, Proc. VLDB Endow., vol. 12, no. 12, pp. 1990–1993, 2019.

[11]

G. Pennycook and D. G. Rand, Fighting misinformation on social media using crowdsourced judgments of news source quality, Proc. Natl. Acad. Sci. U.S.A., vol. 116, no. 7, pp. 2521–2526, 2019.

[12]
Z. Epstein, G. Pennycook, and D. Rand, Will the Crowd Game the Algorithm? in Proc. 2020 CHI Conference on Human Factors in Computing Systems, Honolulu, HI, USA, 2020, pp. 1–11.
[13]

M. Coscia and L. Rossi, Distortions of political bias in crowdsourced misinformation flagging, J. R. Soc. Interface., vol. 17, no. 167, p. 20200020, 2020.

[14]
T. Moore and R. Clayton, Evaluating the wisdom of crowds in assessing phishing websites, in Financial Cryptography and Data Security, G. Tsudik, ed. Berlin, Germany: Springer, 2008, pp. 16–30.
[15]
A. Gupta and R. Kaushal, Towards detecting fake user accounts in facebook, in Proc. ISEA Asia Security and Privacy (ISEASP), Surat, India, 2017, pp. 1–6.
[16]

M. Cheng, C. Yin, S. Nazarian, and P. Bogdan, Deciphering the laws of social network-transcendent COVID-19 misinformation dynamics and implications for combating misinformation phenomena, Sci. Rep., vol. 11, p. 10424, 2021.

[17]

P. L. Moravec, A. Kim, and A. R. Dennis, Appealing to sense and sensibility: System 1 and system 2 interventions for fake news on social media, Inf. Syst. Res., vol. 31, no. 3, pp. 987–1006, 2020.

[18]

F. Safieddine, W. Masri, and P. Pourghomi, Corporate responsibility in combating online misinformation, Int. J. Adv. Comput. Sci. Appl., vol. 7, no. 2, pp. 126–132, 2016.

[19]
S. Guha, Related Fact Checks: a tool for combating fake news, arXiv preprint arXiv: 1711.00715, 2017.
[20]

A. Bergström and M. J. Belfrage, News in social media: Incidental consumption and the role of opinion leaders, Digital Journalism, vol. 6, no. 5, pp. 583–598, 2018.

[21]

S. Vosoughi, D. Roy, and S. Aral, The spread of true and false news online, Science, vol. 359, no. 6380, pp. 1146–1151, 2018.

[22]

T. Buchanan, Why do people spread false information online? The effects of message and viewer characteristics on self-reported likelihood of sharing social media disinformation, PLoS One, vol. 15, no. 10, p. e0239666, 2020.

[23]
N. Dias, G. Pennycook, and D. G. Rand, Emphasizing publishers does not effectively reduce susceptibility to misinformation on social media, Harvard Kennedy School Misinformation Review, https://misinforeview.hks.harvard.edu/article/emphasizing-publishers-does-not-reduce-misinformation/, 2020.
[24]
A. Kim, P. Moravec, and A. R. Dennis, When do details matter? Source rating summaries and details in the fight against fake news on social media. Source rating summaries details in the fight against fake news on social media, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3448932, 2019.
[25]

B. Swire, A. J. Berinsky, S. Lewandowsky, and U. K. H. Ecker, Processing political misinformation: Comprehending the Trump phenomenon, R. Soc. Open Sci., vol. 4, no. 3, p. 160802, 2017.

[26]

H. Li and Y. Sakamoto, Social impacts in social media: An examination of perceived truthfulness and sharing of information, Comput. Hum. Behav., vol. 41, pp. 278–287, 2014.

[27]

A. Kim, P. L. Moravec, and A. R. Dennis, Combating fake news on social media with source ratings: The effects of user and expert reputation ratings, J. Manag. Inf. Syst., vol. 36, no. 3, pp. 931–968, 2019.

[28]

B. D. Horne, D. Nevo, S. Adali, L. Manikonda, and C. Arrington, Tailoring heuristics and timing AI interventions for supporting news veracity assessments, Comput. Hum. Behav. Rep., vol. 2, p. 100043, 2020.

[29]
P. Moravec, A. Kim, A. Dennis, and R. Minas, Do you really know if it’s true? How asking users to rate stories affects belief in fake news on social media, in Proc. 52nd Hawaii Int. Conf. System Sciences, Hawaii, HI, USA, 2019, pp. 6602–6611.
[30]

G. Pennycook, Z. Epstein, M. Mosleh, A. A. Arechar, D. Eckles, and D. G. Rand, Shifting attention to accuracy can reduce misinformation online, Nature, vol. 592, no. 7855, pp. 590–595, 2021.

[31]
M. R. Pinto, Y. O. de Lima, C. E. Barbosa, and J. M. de Souza, Towards fact-checking through crowdsourcing, in Proc. IEEE 23rd Int. Conf. Computer Supported Cooperative Work in Design (CSCWD), Porto, Portugal, 2019, pp. 494–499.
[32]
J. Allen, A. Arechar, and D. G. Rand, Crowdsourced fact-checking: A scalable way to fight misinformation on social media, https://api.semanticscholar.org/CorpusID:245509629, 2020.
[33]

M. Soprano, K. Roitero, D. La Barbera, D. Ceolin, D. Spina, S. Mizzaro, and G. Demartini, The many dimensions of truthfulness: Crowdsourcing misinformation assessments on a multidimensional scale, Inf. Process. Manag., vol. 58, no. 6, p. 102710, 2021.

[34]

B. Bago and W. De Neys, Fast logic? Examining the time course assumption of dual process theory, Cognition, vol. 158, pp. 90–109, 2017.

[35]
D. Kahneman, Thinking, Fast and Slow. London, UK: Macmillan, 2011.
[36]
M. Gabielkov, A. Ramachandran, A. Chaintreau, and A. Legout, Social clicks: What and who gets read on Twitter? in Proc. 2016 ACM SIGMETRICS Int. Conf. Measurement and Modeling of Computer Science, New York, NY, USA, 2016, pp. 179–192.
[37]

A. R. Dennis and R. K. Minas, Security on autopilot: Why current security theories hijack our thinking and lead us astray, The DATA BASE for Advances in Information Systems, vol. 49, no. SI, pp. 15–38, 2018.

[38]

E. Aronson, The theory of cognitive dissonance: A current perspective, Advances in Experimental Social Psychology, vol. 4, pp. 1–34, 1969.

[39]

D. Kahneman, Maps of bounded rationality: Psychology for behavioral economics, Am. Econ. Rev., vol. 93, no. 5, pp. 1449–1475, 2003.

[40]
R. E. Petty and J. T. Cacioppo, The elaboration likelihood model of ppersuasion, in Communication and Persuasion: Central and Peripheral Routes to Attitude Change Springer, R. E. Petty and J. T. Cacioppo, eds. New York, NY, USA: Springer, 1986, pp. 1–24.
[41]

C. Kim and S. U. Yang, Like, comment, and share on Facebook: How each behavior differs from the other, Public Relat. Rev., vol. 43, no. 2, pp. 441–449, 2017.

[42]
J. R. Rui and M. A. Stefanone, Strategic image management online: Self-presentation, self-esteem and social network perspectives, Information, Communication & Society, vol. 16, no. 8, pp. 1286–1305, 2013.
[43]
T. Haile, What you think you know about the web is wrong, https://www.researchgate.net/publication/280113737_What_You_Think_You_Know_About_the_Web_is_Wrong, 2014.
[44]

A. W. Woolley and E. Fuchs, PERSPECTIVE—Collective intelligence in the organization of science, Organ. Sci., vol. 22, no. 5, pp. 1359–1367, 2011.

[45]

A. W. Woolley, R. M. Chow, A. T. Mayo, C. Riedl, and J. W. Chang, Collective attention and collective intelligence: The role of hierarchy and team gender composition, Organ. Sci., vol. 34, no. 3, pp. 1315–1331, 2023.

[46]

A. W. Woolley, C. F. Chabris, A. Pentland, N. Hashmi, and T. W. Malone, Evidence for a collective intelligence factor in the performance of human groups, Science, vol. 330, no. 6004, pp. 686–688, 2010.

[47]

B. Golub and M. O. Jackson, Naive learning in social networks and the wisdom of crowds, American Economic Journal: Microeconomics, vol. 2, no. 1, pp. 112–149, 2010.

[48]

A. Pérez Escoda, G. Barón-Dulce, and J. Rubio-Romero, Mapeo del consumo de medios en los jóvenes: Redes sociales, ‘fake news’ y confianza en tiempos de pandemia, Index Comun., vol. 11, no. 2, pp. 187–208, 2021.

[49]

A. M. de Vicente Domínguez, A. B. Bañares, and J. S. Sánchez, Young Spanish adults and disinformation: Do they identify and spread fake news and are they literate in it, Publications, vol. 9, no. 1, p. 2, 2021.

[50]

P. Borah, B. Irom, and Y. C. Hsu, ‘It infuriates me’: Examining young adults’ reactions to and recommendations to fight misinformation about COVID-19, J. Youth Stud., vol. 25, no. 10, pp. 1411–1431, 2022.

[51]

A. Pérez-Escoda and L. M. P. Esteban, Retos del periodismo frente a Las redes sociales, Las fake news y la desconfianza de la generación Z, Rev. Lat. De Comun. Soc., no. 79, pp. 67–85, 2021.

[52]
S. Chaiken and A. Ledgerwood, A theory of heuristic and systematic information processing, in Handbook of Theories of Social Psychology: Volume 1, P. A. M. Van Lange, A. W. Kruglanski, and E. T. Higgins, eds. London, UK: SAGE Publications Ltd, 2012, pp. 246–266.
International Journal of Crowd Science
Pages 110-121
Cite this article:
Liu Q, Lyu Y, Tang J, et al. Optimizing the Service Efficacy of Crowd Ratings in Curbing Fake News Dissemination on Social Media. International Journal of Crowd Science, 2024, 8(3): 110-121. https://doi.org/10.26599/IJCS.2024.9100020

179

Views

20

Downloads

1

Crossref

1

Scopus

Altmetrics

Published: 19 August 2024
© The author(s) 2024.

The articles published in this open access journal are distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/).

Return