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Open Access

Social Network-Based Folk Culture Propagation in the Digital Age: Analyzing Dissemination Mechanisms and Influential Factors

Department of Exercise Science and Sports Studies, Qufu Normal University, Qufu 273100, China
School of Engineering, Qufu Normal University, Rizhao 276826, China
School of Computer Science, Qufu Normal University, Rizhao 276826, China
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Abstract

The rapid development of the internet has ushered the real world into a “media-centric” digital era where virtually everything serves as a medium. Leveraging the new attributes of interactivity, immediacy, and personalization facilitated by online communication, folklore has found a broad avenue for dissemination. Among these, online social networks have become a vital channel for propagating folklore. By using social network theory, we devise a comprehensive approach known as SocialPre. Firstly, we utilize embedding techniques to capture users’ low-level and high-level social relationships. Secondly, by applying an automatic weight assignment mechanism based on the embedding representations, multi-level social relationships are aggregated to assess the likelihood of a social interaction between any two users. These experiments demonstrate the ability to classify different social groups. In addition, we delve into the potential directions of folklore evolution, thus laying a theoretical foundation for future folklore communication.

Keywords

folklore culturedisseminationembedding representationssocial relationshipsinfluential factors

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Tsinghua Science and Technology
Volume 30 Issue 2,
April 2025
Pages 894-907
DOI: 10.26599/TST.2024.9010049
Cite this article:
Li Z, Jiang F, Zhong W, et al. Social Network-Based Folk Culture Propagation in the Digital Age: Analyzing Dissemination Mechanisms and Influential Factors. Tsinghua Science and Technology, 2025, 30(2): 894-907. https://doi.org/10.26599/TST.2024.9010049

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Received: 31 December 2023
Revised: 24 February 2024
Accepted: 01 March 2024
Published: 09 December 2024
© The Author(s) 2025.

The articles published in this open access journal are distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/).
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