The new-style tea beverage, as a modern extension of traditional tea culture, innovatively integrates diverse ingredients and techniques to meet contemporary consumers’ new tastes and personalized demands for healthy tea drinks. The market for new tea beverages continues to expand, with brand competition intensifying, requiring companies to continuously innovate to achieve sustainable development. This paper explores the development history, ingredient evolution, and operational models of the new-style tea beverage industry, analyzes industry trends, risks, and challenges, and provides strategic recommendations for its sustainable development.